Mami’s Day–Hispanic Love Sent to Latin America
“Latino immigrants have been lining up 20 deep at Todos Supermarket in Woodbridge to send an extra $50 or $100 home to Central America. Money transfers to the region peak this time of year. Phone companies say calls to Latin America will surge this morning. And its high season for online and catalogue retailers that allow immigrants to ship refrigerators and microwaves directly to homes in Mexico, El Salvador and Honduras.Today is Mothers Day in much of Latin America, and scattered families are displaying their devotion. Forget the potted geranium. Theyre sending their mothers appliances or cold cash with the flowers and greeting cards.” Rene León, the Salvadoran ambassador to the United States, sent a refrigerator his mother requested, ordering it online through La Curacao, a southern California department-store chain. La Curacao operates a Web site allowing customers to buy items on credit and ship them free for Mother’s Day.
“The mother is an institution in most Latin American countries,” said León, who is also sending his 66-year-old mother on a weekend vacation to a resort on the Bay of Jiquilisco and transferring a few hundred dollars into her bank account. “Normally the mother is the head of the house. The father is the provider, but the mother is the head of the family in terms of how to run the household, what to buy at the market and how to take care of kids.”