First Latino Open

Posted on April 27, 2007. Filed under: Sports |

The First Latino Open will be featured May 4th. The tournament is an attempt by advocacy group Latino Leadership to tap and empower an underserved segment of the Hispanic population, the growing professional and enterpreneurial class. It will fill the void of Hispanics who do not know the game.

Knowing how to play golf is essential for a person in a leadership role in any type of business. A lot of professionals use their time on the range and on the course as key opportunities to meet with potential clients. Additionally, many parents have their children learn golf because it is an investment to their professional future.

It is interesting to note that across all groups, golfers rank in the upper crust of income brackets. For example, most Hispanic households who play golf make more than $150,000 a year. Nearly 2,500 Hispanic households fall in that income category in Metro Orlando.

Even though there are several prominent Hispanic players, such as Lorena Ochoa, Chi Chi Rodriguez and Nancy Lopez, a 2003 National Golf Foundation survey shows that Latinos have not picked up on this sport networking opportunities. Only 5% of Hispanics tee off.

The Latino Leadership open, to be held May 4 at the Orange County National Golf Center in Winter Garden, signals a philosophical shift in how the organization will meet its goals of helping lower-income Hispanics. Instead of giving away back-to-school goodie bags, group officials say they’ll use proceeds from the golf open to support school computer labs and classes on literacy and work skills.

WHEN: May 4 starting at 1:30 p.m.
WHERE: Orange County National Golf Center, 16301 Phil Ritson Way, Winter Garden, 407-656-2626.
COST: $200 registration for individual players, $650 per foursome. Fees are tax-deductible donations to nonprofit Latino Leadership.



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